EPISODE 433 • SEPTEMBER 25, 2025 • 52 MIN
Eggs 433: Transforming webinars from simple sales tools into thought leadership opportunities with Logan Lyles
In this conversation, Ryan Roghaar interviews Logan Lyles, founder of DemandShift, about the evolution of webinars in B2B marketing. They discuss the importance of authenticity, delivering value, and building trust with audiences. Logan shares insights on creating engaging content, overcoming barriers to entry, and the technical aspects of running successful webinars.…
