Presented by RŌG Health
Eggs 433: Transforming webinars from simple sales tools into thought leadership opportunities with Logan Lyles
EPISODE 433 • SEPTEMBER 25, 2025 • 52 MIN
Episode Summary
In this conversation, Ryan Roghaar interviews Logan Lyles, founder of DemandShift, about the evolution of webinars in B2B marketing. They discuss the importance of authenticity, delivering value, and building trust with audiences. Logan shares insights on creating engaging content, overcoming barriers to entry, and the technical aspects of running successful webinars. The conversation also covers the benefits of repurposing content, automation tools, and the differences between live and pre-recorded webinars. Logan emphasizes the need for marketers to adapt to new technologies and strategies to maximize their impact.
Key Takeaways
- Webinars should focus on thought leadership rather than just sales pitches.
- Delivering value is crucial for retaining audience attention.
- Building trust involves sharing expertise freely.
- The no-like-trust factor is essential in marketing.
- Repurposing content can significantly increase ROI.
- Automation tools can streamline webinar processes and save time.
- Live webinars allow for real-time audience engagement and feedback.
- You don't need expensive tech to start hosting webinars.
- Implementing a two-step signup process can boost conversion rates.
- A single webinar can generate multiple content pieces for future use.
Chapters
Show Credits
Guest: Logan Lyles
Credits:
Hosted by Ryan Roghaar and Michael Smith
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
The Plugs:
The Show: eggscast.com
@eggshow on twitter and instagram
On iTunes: itun.es/i6dX3pCOn
Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
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