Presented by RŌG Health
Eggs 457: How to Price Your Services for Profit with Marcel Petitpas
EPISODE 457 • MARCH 12, 2026 • 1H 1M
Episode Summary
In this episode, Marcel Petitpas shares his expertise on agency profitability, pricing strategies, and operational metrics. Discover how to measure and improve your agency's financial health through practical frameworks and real-world insights.
Key Takeaways
- Measuring and improving agency profitability
- Pricing models: hourly, flat rate, value-based, time and materials
- Operational metrics: delivery margin, utilization, average billable rate
- Client screening and positioning for growth
Chapters
Show Credits
Guest: Marcel Petitpas
Credits:
Hosted by Ryan Roghaar & Mike Smith
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
The Plugs:
The Show: eggscast.com
@eggshow on X and Instagram
On iTunes: itun.es/i6dX3pCOn
Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
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