Presented by RŌG Health
Eggs 456: Intellectual Property - Your Business's Hidden Asset with Sharon Toerek
EPISODE 456 • MARCH 5, 2026 • 59 MIN
Episode Summary
In this episode, Sharon Toerek, a marketing and IP attorney, shares insights on how small businesses and marketing agencies can proactively protect their intellectual property, navigate AI-related legal challenges, and leverage legal strategies for growth and exit planning.
Show Notes
Connect with Sharon:
Website: https://legalandcreative.com/
Podcast: https://podcasts.apple.com/us/podcast/the-innovative-agency/id1419747902
Key Takeaways
- IP as a profit preservation tool
- Common misconceptions about IP ownership
- Triangle model of IP (Brand, Content, Transactions)
- Legal considerations for AI-generated work
- Contractual strategies for IP ownership and liability
- Timing for legal engagement in small businesses
- IP as a revenue stream and sale asset
Chapters
Show Credits
Guest: Sharon Toerek
Credits:
Hosted by Ryan Roghaar & Mike Smith
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
The Plugs:
The Show: eggscast.com
@eggshow on X and Instagram
On iTunes: itun.es/i6dX3pCOn
Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
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