Presented by RŌG Health
Eggs 453: The Role of AI in Modern Marketing with Mike Snyder
EPISODE 453 • FEBRUARY 12, 2026 • 57 MIN
Episode Summary
In this episode of EGGS: The Podcast, host Ryan Roghaar speaks with Mike Snyder, a retired Marine Corps Lieutenant Colonel and marketing expert, about the evolving landscape of marketing, the impact of AI, and the importance of strategic thinking over tactical actions. They discuss the significance of understanding value, differentiation, and positioning in business, as well as the cultural changes necessary for successful marketing. Mike also shares insights from his new book, 'The Great Marketing Lie,' emphasizing that marketing is not as complex as it seems and can be simplified for better execution.
Show Notes
Connect with Nathan:
Website: https://rsmconnect.com/
Key Takeaways
- AI is a tool, not a strategy.
- Strategic thinking is crucial for business success.
- Marketing is about creating value for customers.
- Differentiation is key to standing out in the market.
- Cultural alignment is essential for organizational change.
- Positioning can redefine a business's market presence.
- Listening to customers can reveal unmet needs.
- Content should serve a strategic purpose, not just fill space.
- Building a moat around your business protects it from competition.
- Marketing decisions are made daily, consciously or unconsciously.
Chapters
Show Credits
Guest: Mike Snyder
Credits:
Hosted by Ryan Roghaar & Mike Smith
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
The Plugs:
The Show: eggscast.com
@eggshow on X and Instagram
On iTunes: itun.es/i6dX3pCOn
Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
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