EPISODE 402 • FEBRUARY 20, 2025 • 55 MIN
Eggs 402: Building a Home Service Empire: Insights from Swoop Scoop with William Milliken
In this episode of EGGS: The Podcast, host Mike Smith interviews William Milliken, CEO and founder of Swoop Scoop, a successful home service business specializing in dog waste removal. William shares his journey from digital marketing to owning a portfolio of service companies, highlighting the challenges and triumphs of building a business in an underserved market. The conversation delves into marketing strategies, operational challenges, hiring practices, and the importance of community engagement. William also discusses the launch of his educational platform, the Poop Scoop Millionaire course, aimed at helping others succeed in the industry.
