EPISODE 414 • MAY 15, 2025 • 1H 0M
Eggs 414: Making Podcasting Work for Brands with Roger Nairn
In this conversation, Roger Nairn, CEO and co-founder of Jar Audio, shares his journey from the advertising industry to the podcasting space. He discusses the evolution of podcasting, the importance of understanding audience needs, and how brands can leverage podcasts to tell their stories. Roger emphasizes the need for flexibility in service offerings and the challenges of pricing in a new industry. He also highlights the significance of communication and execution in building a successful podcasting agency. In this conversation, the speakers delve into the evolving landscape of podcasting, discussing the importance of branding, production processes, and the challenges of analytics. They explore monetization strategies, the role of video, and the art of storytelling in podcasts. The discussion emphasizes the need for transparency and adaptability in the podcasting industry, highlighting the community's supportive nature and the endless potential for brands to engage with audiences through this medium.
EPISODE 259 • MAY 12, 2022 • 1H 0M
Eggs 259: Grow your reputionation and revenue through effective podcasting with Roger Nairn
Show notes are available on the episode page.