EPISODE 380 • SEPTEMBER 19, 2024 • 49 MIN
Eggs 380: The Importance of Positioning in Selling a Business with Jonathan Baker
In this episode, Jonathan Baker discusses the intricacies of mergers and acquisitions (M&A), focusing on the importance of positioning, emotional aspects of selling a business, and the M&A process. He shares insights on preparing a business for sale, understanding buyer motivations, and the role of benchmarking in achieving operational excellence.…