EPISODE 436 • OCTOBER 16, 2025 • 53 MIN
Eggs 436: The Power of Niche Marketing in B2B with Joe Sullivan
In this conversation, Joe Sullivan, co-founder of Gorilla 76, discusses his journey in industrial marketing, the importance of deep expertise in B2B marketing for manufacturers, and the strategic decision to charge for initial consultations. He emphasizes the need for high-quality content in marketing, the evolving landscape of SEO, and the significance of measuring marketing results effectively.…
EPISODE 169 • AUGUST 13, 2020 • 55 MIN
Eggs 169: Joe Sullivan - Thinker and Founder at Gorilla76
Hey everyone and welcome to the show. This week on Eggs we have special guest Joe Sullivan. Joe is an Industrial Marketing Consultant with more than 10 years of experience and the co-founder of the St. Louis-based industrial marketing agency Gorilla 76. Gorilla helps midsized B2B manufacturers identify, attract, engage, and drive sales opportunities with ideal-fit customers.…