EPISODE 381 • SEPTEMBER 26, 2024 • 1H 4M
Eggs 381: The Power of Unique Brand Experiences with Andrew Howlett
In this conversation, Andrew Howlett, CEO of Struck, shares his journey from finance to leading a creative agency. He discusses the importance of multidisciplinary skills in leadership, the challenges of RFPs, and the impact of brand transformation on business. The Mighty Five campaign is highlighted as a successful case study in experiential marketing. Andrew emphasizes the significance of collaborative leadership and the future of advertising in the experience economy, where strong branding and human connection remain essential.
