Eggs 479: Finding the Missing Millions in M&A with Holli Moeini

EPISODE 479 • AUGUST 13, 2026 • 1H 1M

Episode Summary

In this episode of Eggs the Podcast, host Ryan Roghaar speaks with Holli Moeini, a CPA and entrepreneur, about her journey from accounting to becoming an expert in mergers and acquisitions (M&A). Holly shares her insights on the importance of being prepared for business exits, common misconceptions about business valuation, and the role of profitability in determining a business's worth. She emphasizes the need for entrepreneurs to understand working capital and the significance of having a solid leadership team and systems in place to enhance business value. Holli also discusses the challenges faced by small business owners and the importance of community support in entrepreneurship.

Key Takeaways

Importance of early exit preparation
Myths about business valuation and profitability
Role of accounting and financials in valuation
De-risking your business for sale
The significance of working capital and cash flow
Strategic planning for growth and sale readiness
The impact of leadership and systems on valuation
Effective communication with buyers and employees

Chapters

00:00 Introduction and Holli's background in M&A and entrepreneurship

01:56 Holli's journey from CPA to M&A expert and entrepreneur

04:00 The importance of starting early in exit planning

09:01 Common myths about business valuation and what buyers look for

12:14 The critical role of financials and accounting in valuation

16:01 Understanding working capital and its impact on sale price

20:11 How profitability and balance sheet health affect valuation

25:57 Creative strategies for non-profitable businesses to sell

30:04 The 30-20-10 rule for healthy margins and profitability

34:00 Steps to build a sellable business from scratch

37:01 The importance of leadership, systems, and brand in valuation

42:01 Planning for integration and employee retention post-sale

44:05 The role of earnouts and how to structure them effectively

47:03 Communication and transparency during the sale process

51:58 The significance of planning for a smooth transition

57:02 Final advice for business owners preparing for exit

59:49 Where to connect with Holli and further resources

Show Credits

Guest: Holli Moeini

Credits:

Hosted by Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggsthepodcast.com

@eggsthepodcast on X and Instagram

Mike "DJ Ontic":

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠

Never Miss an Episode

Follow EGGS! on your favorite platform.

Related Episodes

478

EPISODE 478 • AUGUST 6, 2026 • 1H 4M

Eggs 478: How AI is Revolutionizing Medicine and Manufacturing with Tony Paquin

In this episode, Tony Paquin, CEO of iRemedy, shares insights on the future of healthcare, supply chain innovation, and the transformative power of AI. Discover how global supply chains are evolving, the importance of reshoring manufacturing, and the potential of AI to revolutionize industries.

477

EPISODE 477 • JULY 30, 2026 • 49 MIN

Eggs 477: Mastering Remote Teams with Chris McShanag

In this episode, Chris McShanag, CEO of Virtual Teammate, shares insights on building remote teams, leveraging AI, and scaling businesses effectively. Discover practical strategies for hiring, leadership, and creating a cohesive remote culture.

476

EPISODE 476 • JULY 23, 2026 • 53 MIN

Eggs 476: Reimagining Life After Sports with Eric Dahl

In this episode, Ryan Roghaar interviews Eric Dahl about his journey from real estate to marketing, and his focus on helping athletes transition after sports. They discuss the importance of identity, leveraging skills, and building a successful post-sports career.