Presented by RŌG Health
Eggs 441: The Future of Marketing: AI and Programmatic Advertising
EPISODE 441 • NOVEMBER 20, 2025 • 59 MIN
Episode Summary
In this conversation, Chris Carr, a digital marketing expert and founder of Farotech, discusses the evolution of marketing with a focus on AI and programmatic advertising. He shares insights on how AI is reshaping the marketing landscape, the importance of personalized targeting, and the relevance of email marketing. The discussion also touches on the implications of the metaverse for advertising and the necessity of adapting to new technologies. Chris emphasizes the importance of understanding one's audience and the need for businesses to retain customers rather than just seeking new traffic.
Key Takeaways
- Chris Carr has been in digital marketing for over 22 years.
- AI is becoming integral to modern marketing strategies.
- Programmatic advertising offers hyper-personalized targeting capabilities.
- Email marketing remains a crucial tool for businesses.
- The metaverse presents new opportunities and challenges for advertising.
- Understanding customer behavior is key to effective marketing.
- Businesses must focus on retaining customers, not just acquiring them.
- The speed of technological advancement is unprecedented.
- Marketers need to adapt to changes in consumer behavior due to AI.
- Owning your audience is essential for long-term success.
Chapters
Show Credits
Credits:
Hosted by Ryan Roghaar and Michael Smith
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
The Plugs:
The Show: eggscast.com
@eggshow on X and Instagram
On iTunes: itun.es/i6dX3pCOn
Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
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