Presented by RŌG Health

Eggs 393: The evolution of a CEO with Jon Morris

EPISODE 393 • DECEMBER 19, 2024 • 59 MIN

Episode Summary

In this episode, Mike Smith and Ryan Roghaar interview Jon Morris, CEO and founder of Fiscal Advocate, discussing his entrepreneurial journey, the evolution of a CEO, the importance of mentorship, and the decision-making process in business.

Jon shares insights on goal setting, differentiation in a crowded market, and the significance of sales and marketing budgets. He emphasizes the need for constant innovation and the importance of tracking success through metrics and KPIs.


Key Takeaways

  • Surrounding yourself with mentors is crucial for growth.
  • The role of a CEO evolves as the company grows.
  • Execution is often more challenging than generating ideas.
  • Setting clear goals and budgets is essential for success.
  • Differentiation in a crowded market requires unique value propositions.
  • Decision-making is a blend of data and instinct.
  • Investing in innovation is key to staying competitive.
  • Sales and marketing budgets should be prioritized for growth.
  • Tracking metrics helps in understanding business performance.
  • Building a product requires constant feedback and iteration.

Chapters

00:00 Introduction to John Morris and His Journey
03:22 The Evolution of a CEO: Stages of Growth
06:06 Learning from Experience: Mentorship and Growth
09:02 Deciding to Exit: The Sale of Rise Interactive
12:14 Executing Ideas: The Challenge of Implementation
14:59 Goal Setting and Accountability in Business
18:05 Differentiation in a Crowded Market: Rise Interactive's Strategy
28:15 Recruiting for Success: The Finance Advantage
29:42 Data-Driven Marketing: The Analytics Revolution
31:53 Differentiation: The Two Question Test
35:51 Decision Making: Balancing Data and Instinct
42:22 R&D: Innovation in Service-Based Businesses
52:35 Sales and Marketing: Finding the Right Spend

Show Credits

Guest: Jon Morris

Credits:

Hosted by Michael Smith and Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM 


The Carton:

⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠

Feature with Zack Chmeis of Straight Method up now! 

⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠

 

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes


The Plugs:

The Show

eggscast.com

@eggshow on twitter and instagram


On iTunes: itun.es/i6dX3pCOn

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Also available on Google Play Music!


Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠

@djontic on twitter


Ryan Roghaar:

⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠


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