Presented by RŌG Health
Eggs 388: From Corporate to Startup with Jeroen Corthout
EPISODE 388 • NOVEMBER 14, 2024 • 52 MIN
Episode Summary
In this episode, Jeroen Corthout, co-founder of SalesFlare, shares his entrepreneurial journey from a corporate background to founding a CRM tailored for small businesses. He discusses the challenges of building a software product in a saturated market, the importance of usability and automation, and the strategies for funding and hiring in a bootstrap environment. Jeroen emphasizes the significance of understanding customer needs and creating a product that genuinely helps sales teams succeed.
Key Takeaways
- Jeroen's journey began with a passion for building websites.
- He transitioned from engineering to marketing to gain business insights.
- SalesFlare was born out of frustration with existing CRMs.
- The development process involved significant customer feedback.
- Funding strategies included accelerators and government subsidies.
- Hiring should be approached with caution to maintain company culture.
- Usability and automation are key differentiators for SalesFlare.
- Building a network in incubators can accelerate growth.
- Choosing the right tech stack is crucial for development efficiency.
- SalesFlare focuses on small and medium-sized businesses for growth.
Chapters
Show Credits
Guest: Jeroen Corthout
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Carton:https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now!
https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28
The Eggs Podcast Spotify playlist:
The Plugs:
The Show
@eggshow on twitter and instagram
On iTunes: itun.es/i6dX3pCOn
Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
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