Eggs 331: Crafting a successful product launch through a powerful brand story with Liliana Pertenava

Welcome to Eggs! the Podcast, featuring the best and brightest minds in business leadership, entrepreneurship, and technology. Today, we have a special guest joining us, a global PR executive, startup advisor, and strategic communications consultant at Axxilion, Liliana Pertenava.
Liliana has a wealth of experience in strategic communication, PR, and tech startups. Formerly spearheading global PR initiatives at Rakuten Viber, and now in a leadership role at Axxilion Strategic Communications, she has earned global coverage in elite media outlets like Forbes, CNN, and Bloomberg. Her expertise in launching products, elevating company profiles, and improving public perception is unparalleled.
As an advisor and mentor with Techstars accelerator, Liliana is passionate about sharing her knowledge in communications and investor relations for tech startups. She can provide valuable insights on fundraising, finding investors, and promoting your startup.
We are thrilled to have Liliana on the show today. So, without further ado, let's jump in. Please join us in welcoming to the show, Liliana Pertenava.