Eggs 303: Utilize marketing to deliver measurable business results with Mark Stouse

Today we have a special guest, Mark Stouse, CEO of Proof Analytics. Mark is an award-winning B2B CMO and CCO who connects all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies.

Today we’ll chat with Mark about a number of topics, including marketing, innovation, and revenue optimization, as well as how to utilize marketing to deliver measurable business results. We'll also be discussing his company's marketing analytics platform and their powerful “Proof Business GPS,” which guides companies through the whole marketing lifecycle and provides a complete picture of their marketing efforts. So sit back, relax, and let's get cracking with Mark Stouse on Eggs!